RKF Search Results

Importance of a Mobile Friendly Website

Importance of a Mobile Friendly Website

This was originally posted in 2013, updated now in October of 2017.
Internet access via mobile devices surpassed desktop and laptop use back in 2013. That percentage is now close to 60%
So, if you think a mobile friendly website is a waste of business dollars, think again. The whole world is “going mobile.” Importance of a Mobile Friendly Website has NEVER been more clear.

Stacy Sossner of Stacy Sossner Organics always enjoys being a trend setter – ahead of the pack and RKF Search Results is very knowledgeable and experienced webmaster since 1995.

Here are 10 reasons to have a mobile website.

1. The fastest growing communications channel in history
Consumers are using their smartphones for everything – information, news, entertainment, shopping, research, purchasing decisions, finding local areas of interest, and much more. According to Eric Schmidt, Google’s CEO, the mobile Web is Google – 85 percent of Americans are never more than three feet from their cell phones!

2. Immediacy

3. Quick access

4. Leverage mobile Internet traffic

5. Mobile websites are device independent

6. Easy for mobile users to read your content

7. Your competition has it.

8. Make a bolder statement and stronger brand impression

9. Higher search rankings

10. You don’t need to start from scratch

Contact :

rick@rkfsearchresults.com

561-287-0060

 

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Accept Credit Cards by Phone – PayPal Here vs Square

Accept Credit Cards by Phone – PayPal Here vs Square

paypal here vs squareThough many small businesses are now using apps to accept credit card payments on their phone. Many also are not utilizing the convenience of accepting credit cards on your smart Phone – PayPal Here vs Square. The best info we’ve experienced of the most popular smartphone card reader systems, PayPal and Square. I will say that for myself I’ve only used PayPal and have been very happy with it. I can swipe a card or enter it manually on my phone. Most of the time I’ve entered manually when a client would provide their CC #, exp, secret code and billing zip. Pretty straight forward and the money straight to my PayPal account which they also supply debit card with so when the money’s in, it’s immediately available on the card.

Stacy Sossner of www.facebook.com/StacySossnerOrganics who uses both Square and PayPal has found overall, PayPal to be the better option and here is why:

Square:
Money is in your bank account by next business day, meaning transactions on Friday or Saturday, are not in your bank account and available til the following Monday, except holidays when available after the holiday and/or weekend.

PayPal Here:
Money available immediately on your PayPal debit card included with card reader dongle.

Square:
Customer service is available via email and more recently by phone.
855-700-6000, Monday through Friday 6am to 6pm Pacific Time.

PayPal Here:
Customer service available by phone 1-402-935-2050 or email. Though my experience has been that by phone is the best approach. I personally am a  big fan of doing customer service or tech support via online chat. PayPal does not have that however. They do have a “Virtual chat” which I have to say is really not very helpful. Their customer service hours are:
4:00 AM PST to 10:00 PM Pacific Time Monday through Friday
6:00 AM PST to 8:00 PM Pacific Time Saturday and Sunday

Square:
When swiping a card, often has to be done a few times before it takes. or you end up entering it manually for a slightly high transaction fee.

PayPal Here:
Swiping the card is fast and easy for quick transaction completion.

Though we find PayPal a better solution, many may prefer the option of the money going straight to their checking account and customer service not needed enough for emailing to be an issue.

Because these items were important to us, felt it good to share since many have yet to utilize either of these two great systems that allow you to process credit cards on your phone.

Of course in addition to using PayPal for accepting credit cards on your phone, you can also implement payment for products, services and events on your website and phone as well.

There are other companies like Intuit offering a similar service though reviews read on those looked less satisfactory than PayPal or Square.

For more information, contact

rick@rkfsearchresults.com

561-287-0060

 

So What is Social Media Marketing and Social Media Marketing Strategy?

What is Social Media Marketing

Social Media Marketing Post Times
What is Social Media Marketing? When it comes to Social Media Marketing, you of course want to make sure you maximize each and every single post to get the best reach.  If you’ve wondered if there’s a best time to do your social media marketing posts, there is. One of the best ways to maximize the reach of your Social Media Marketing posts is knowing the best (and worst) times of day to share content.  Are you still asking, what is social media marketing? Part of it is choosing the correct time as outlined below for the different Social Media Marketing channels. These times actually are different from site to site, but  this article’s got you covered with an the list and traffic characteristics of each, showing the best and worst times to post on Facebook, Twitter, LinkedIn, Google+, and Pinterest.

Some of the social media marketing channels are targeted best for consumers and some more for business. Clearly LinkedIn is  for business. No surprise there.

Facebook builds after 9 AM and Peaks at 3 PM
Worst is 8 PM to 8 AM
Traffic decreases after 4 PM and avoid Posting on Weekends
Looks like most active is working time after lunch especially during that commoon 3 PM time when some parts
of the world are doing their siesta?

For Twitter similar to Facebook 1pm 3 pm being the best with 8pm to 9 am being the worst
Traffic builds after 11 AM
Peak time being Monday thru Thursday
Avoid posting after 3 pm on Friday

Conversely the best time to post on LinkedIn is 7AM to 9AM and 5PM – 6PM
Traffic builds before and after business hours with the PEAK times, those hours Tuesday through Thursday.
Traffic fades 9AM to Noon and 1PM through 5PM
Posting to LinkedIn is best avoided on Monday and Friday.

Google+ has it’s best posting hours 9AM to 11aM with traffic building after 9AM with it’s:
Peak time during work hours.
Wost time to post is 6PM to 8AM with traffic fading after 5PM.
It is best to avoid posting in Google+ in the evening.

Pinterest best posting times are 2PM to 4PM and 8pm to 1AM.
Traffic for Pinterest builds after Noon and Saturday mornings.
The worst times to post on Pinterest is 5PM to 7PM, Dinner Hours?
Pinterest traffic fades after 5 PM so avoid posting in the late afternoon.

Not surprisingly, it doesn’t look good for your reach on any social media marketing sites when you post while people are fast asleep.

This as you can see is not time zone specific as it’s relative to the area in question. So if your fan base in different parts of the country or world you’ll want to to spread out your tweets and do a little experimentation to see what works best.

Mobile Website, Responsive Website? Should You Create a Mobile Website?

Mobile Website, Responsive Website

Mobile Website, Responsive WebsiteA mobile website, or responsive website means the website adjusts it’s layout to be easy to view and read on a mobile device.  The mobile device being a smart phone or tablet computer. Mobile Website and Responsive Website are “buzz words” for websites that has been around for a couple years. With the visitors of websites using their mobile devices on an ever growing scale, making your business website a mobile website is an increasing necessity. Also having a separate mobile website version is what many are doing. This access for visitors will provide an edge over your competition. Or it may be to just keep up with your competition. 

Though your “regular” website can be mobile friendly, you would be well served having your mobile – responsive website being separate because though your regular website can be arranged to look great on a desktop/laptop computer, it may not flow well on mobile viewing. Often best to have two versions. In addition, having dedicated Mobile Website as a “Landing Page”. This Landing Page would be on just one of your products and/or services. Also a mobile site for groups of your products, or services. Directing your visitors to these products and service mobile sites provide information and making available for purchase. That’s one of the many ways your product driven mobile websites can make a difference in your bottom line.

There are some who would argue that not every business needs a mobile website though reports of studies from credible sources say otherwise. As the sales of smart phones increases, more and more people are using mobile devices for doing their Internet browsing. Those businesses not providing a responsive website for their business as part of their Internet presence are loosing out on those visitors using their mobile devices to go their website. If the site isn’t mobile, they will likely find one that is.

For more ideas on this, see the the possibilities for extending your mobile Internet marketing.

rick@rkfsearchresults.com

561-287-0060

QR codes, Powerful Marketing

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QR codes, Powerful Marketing, .

qrcode.why-not-usedQR codes, Powerful Marketing has not been well accepted yet. The huge potential  here has not been utilized mostly due to improperly executed campaigns. Here are some reasons. When most people see a QR code displayed:

1) They either don’t really know what it is, because often times, Insufficient or NO information is given about it.

1a) They may not realize they can scan it using their smart phone using a downloadable app. If they do, because they don’t have any idea what to look for.

2) They began being implemented around 2011 when mobile access to the Internet was still increasing though had not surpassed PC access.

3) There were not enough mobile phone users, using smart phones. Smart phones and  tablet computers are the BEST way, other than a computer, desktop or  laptop,to access the Internet.

4) Most websites visitors were and still are NOT directed a mobile friendly website.

Here more articles to look at. Would love you to respond to rick@rkfsearchresults.com
www.forbes.com

Successful QR code campaigns

More QR code Strategies

 

rick@rkfsearchresults.com

561-287-0060

Mobile Payment Processing

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diplomcay
care
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clothes
cosmetic
dentist
marketing
architecture
searchengines
book
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hospital
shopping
auto
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paypal
diplomcay
care
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clothes
book
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hospital
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Mobile Payment Processing

Mobile Payment Processing may be an important way of accepting for you’re business. It’s probably good to have both PayPal Here and Square.  I will say though that the best options are PayPal, Square and Intuit GoPayment. In that order.
See this article about:
PayPal vs. Square

paypal-square-intuitIn short, the biggest difference between these two is PayPal makes your money available immediately upon completing the transaction via the PayPal debit card. Square is next business day. This means if you use Square on a Friday, you won’t have access to that money till Monday. If the next business day is a weekday holiday, the following business day, when it gets deposited to your checking account. Also Square’s customer service is a joke. You can only contact them via email for an up to 24 hour response time. That’s it, no phone number, no online chat. PayPal Here has 24-7 phone support. If you need it in your checking account, you can put into your checking account either by withdrawing it via transfer which takes a couple days or as I said, use it via the debit card immediately. They are both very reliable to use, depending on your Internet connection.

Notice I haven’t talked about Intuit’s GoPayment. There’s a reason for that. Unless you want lots of expense for more tax write-offs you’ll want to avoid Intuit’s GoPayment.
See “Intuit Credit Card Processing = Very Expensive!

rick@rkfsearchresults.com

561-287-0060

 

NFC tags vs QR codes

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dentist
marketing
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NFC vs. QRSaw a comment on LinkedIn discussion comparing NFC tags to QR codes, part of the comment saying they felt NFC tags are better than QR codes. The discussion began with someone not understanding why someone would show a QR code on a web page by itself without showing a actual link. As I’ve done with my website, having a QR code on each page of your website is good so anyone seeing it either on their own computer, or a friend’s can scan it and take it with them without the need to type in a web address aka URL.

Realize that one is not “Better” than the other, it’s about what it will do and how it does it. NFC (Near Field Communication) tag is a different way of connecting than a QR code. NFC is for short distance wireless transmission to your device vs. optical (reading/scanning) information. Though both can be used in some circumstances like product labeling (QR code) and tagging (NFC) menus or signage that you can touch or see. As mentioned showing on a web page is good for QR code where not so with NFC, or of course printed material is more practical with QR code than with NFC.

The point is here with this post is to help raise awareness of two mediums you can use in your marketing plans to increase your bottom line. 🙂

Would love to receive your comments.

rick@rkfsearchresults.com

561-287-0060

 

 

Make More Money using QR code setups from RKF Search Results

A per my previous blog post on QR codes,  I was going to call this the DOs and DONT’s, though realized it is best to talk on what you want, not, what you don’t want.

I was also going to provide these tips in this post then realized providing it as a FREE E-book would be a better approach.

Get these tips of promoting your business Using QR Codes.

With smart phones being a much higher percentage with cell phone users, QR codes are one of the most powerful ways of promoting your business and selling your products and services when used correctly. Most who are using them do not and are missing some important features, greatly reducing their potential financial return.

Rick@rkfsearchresults.com
www.facebook.com/rkfsearchresults
www.facebook.com/RickFigley
Click or Touch Here To Text  561-287-0060

 

Your site on a Mobile vs. Mobile Friendly

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Get Your Mobile Ready SiteIf viewing your website comes up like the phone on the left like on the computer, for your visitor’s phone…..

You’ll want to change to the display like phone on the right, to benefit from your Mobile Phone/Device visitors.

A responsive website will re-arrange the display to show your site in a more productive way for for the mobile device viewing it for better results.

Take a look:
http:///is-your-website-mobile-compatible-yet/

rick@rkfsearchresults.com

561-287-0060