Domain Names, Hosting and SEO, Oh My!!
Having served website clients since 1997 (started as a webmaster in 1994, soon after the Internet went commercial, working for the third Internet company by 1997), I always provided hosting because back then, you really only had one place to go to just register a domain. At the time it was because of regulation, like how you have one power company and can’t use anybody else. So not only did I register the domain for them I provided hosting since both of these necessities for a website were alien to them.
When De-Regulation occurred in 1999 for domain registration that’s when companies popped up offering Domain registration and Hosting. As hosting became more available and clients would have their own hosting, I went along with using theirs if they had already. That got too crazy in that it was my job to take care of their Internet presence, but dealing with different hosting companies added too much to the mix of serving them as they deserved.
As I served my clients I was actually changing server farm companies several times over a few year period. A given server farm would do fine for a while then something in their management and/or server farm would become intolerable to deal with.
Today is a very different scenario, where clients, not always, but often have already registered their domain and in some cases establish hosting. They do this because companies like GoDaddy have heavy marketing campaigns selling them on doing so. Unfortunately this is not necessarily a good thing because most consumers do this according to the marketing, not necessarily according to the reality of what a professional would recommend.
Another new part of the scenario is SEO (Search Engine Optimization) sometimes also referred to as SEM (Search Engine Marketing). Two major changes since the Internet went commercial.
1) Social Media Marketing, including blog posts.
2) Using a CMS (Content Management System) There are several, RKF Search Results uses WordPress which is considered the best by many, especially Google.
When I want to have something done, I use a professional, someone who is an expert in their field and uses the best tools to provide their service to me, I would never ask them to use a tool I choose when I don’t really know anything about what makes for the best in that industry.
When I get a new client, they sometimes have a hosting commitment with another company. I propose that what I can give them what will serve them best. I let them know that I do everything using my expertise to serve them in ways they probably won’t get elsewhere. To accomplish that, I require they be on my server. I do make it a comfortable scenario for them because I always want a win-win for my clients and my business.
Take a look at my page “About My Clients” for more information on what you can expect from me as your webmaster.
Feel free to contact me, I love feedback 🙂
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Why would I, as a webmaster wnat you to know abou this. This product that may threatened your current webmaster? Same reason many of them are afraid of WordPress. Because they see doing this for you as an important part of their business but in reality, times are changing and technologies improving where your webmaster should be your guide. Your teacher, your support system for you being in charge.
In the next couple days I’ll provide you a link to this amazing software that I now use for all my client work. Some of my clients don’t have time want to take the time or desire to mess with this but not knowing code or having graphics skills should prevent you from being in charge. I am to helping fulfill my clients desires at every level of their presence and will do for them or guide them to do on their own.
Join the revolution of being EMPOWERED and contact me for more info.
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- Web Design, vs. SEO or Search Engine Optimization ()
- Spending Too Much on Web Design? You Might Be (smallbiztechnology.com)
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Web Design, SEO, Search Engine Optimization
Of course people know a web designer is someone who designs websites. Many have heard of a Web Programmer and SEO. Most are not clear of the difference between a web designer and a web programmer. Another aspect of Internet consulting is SEO aka “Search Engine Optimization”. Web Design, SEO, Search Engine Optimization. These are all really different skill sets.
For this particular post I’ll talk on Web Design vs. SEO. The Web Designer is generally a graphics and layout person. Someone who does the layout of the content and the graphics around ot “holding” it. SEO is a totally different but very important animal. If SEO is not implemented, no matter how nice the design is no one may be able to find you.
That being said I recently have been working with a prospective client. With this prospect I’ve been reviewing their needs of transitioning from a static site to a WordPress site. They had gone through a few webmasters since the site went online a few years ago and realized they needed to be able to make changes themselves. They’ve had their site for a while and want to keep it as is. I found the design and layout very unique and very creatively put together. However realized that as good as the site was done, the designer clearly had no understanding of how to make the home page search engine friendly. All the important content (text) was an image. When this is done, search engines can not read the content for indexing. This prospective client knew making changes would be a challenge, even for the webmaster, but had no idea that search engines couldn’t see any of the content, so any of the content searched for could NOT be seen by any search engine to provide them results.
One of the powerful things about WordPress is not only does it allow YOU the client to make your own changes, or actually add content, the links for it, navigation etc. but is the most search engine friendly platform to use as soon as it’s installed.
For more information, please contact Rick Figley at RKF Search Results,
Apologies if I offend any other webmasters out there, I’m about empowering my clients to take care of simple tasks on their own while I help them with better functionality or other more technical assistance. So by saying Are you still paying for changes to your website? I’m letting them know they can if they want, though most don’t.
As I say on this website, I’m about empowering my clients to be in charge of managing their own content using a CMS. CMS stands for “Content Management System“. Not all that many years ago, getting a website done like this was many thousands, often tens of thousands. Now that can be set up as your website for a whole lot less. Your webmaster only has to install, configure and work with you for establishing what look and feel to use. The database and code development is no longer necessary. Hope you didn’t pay that much recently and still not have that ability?
If you see the other info on my site here NamasteWebsites.com you know I build WordPress websites for my clients. The ones who couldn’t appreciate what WordPress could do for them, decided to discontinue. I said, I wish you well. Those who trust my experience as a Webmaster since the Internet became available to the public in 1995 I say hop on for the ride as WordPress has become and is expanding as the most used platform on the Internet. There are two other contenders for this distinction. Joomla and Droopal. Those are both good systems, however I’ve found Joomla terribly difficult to manage. I as one of the webdesign pioneers saying that means bad idea. That’s not to say that it’s not powerful. I just find it a pain, so why would I want to suggest my clients us it. Drupal is worse. But don’t take my word, take a look at this link for a comparison of the 3. http://www.techi.com/2011/07/open-source-wars-wordpress-vs-drupal-vs-joomla/
For ease of use, maximum SEO performance and support popularity, why use any other. It cost the same as the others, $0.00. The cost to you as my client is my time to set it up and guide you in it’s use, and maintenance.
For more info, please contact me at via text at
Videos for Marketing
Though Blogging is an important part of marketing yourself as is having a Fanpage, videos for marketing is a big plus to having people find you. Of course putting a video in your Blog and on your Fanpage is an added bonus.
In seeing others doing this however I’ve noticed they’ll sometimes upload the video directly to Facebook. Though this is ok, you’ll get the best bang for your upload if you sent it to youtube and stream to your blog and/or Fanpage. Though Facebook has the highest traffic on the Internet now, connecting the two High Traffic sites, Youtube and Facebook, is your best shot.
Also, keep your videos short. Closer to 1-2 minutes is best. There is a 5 minute limit but you don’t want to go anywhere near that. Get people’s attention, and be short and sweet. Long introductions are best avoided. Lots of shorter videos are better than a few longer ones. Keep in mind too, that you can make a video without pulling out your camera. Videos can just as easily be a slide show. Though this works best by using a video capture software. Many use Camtasia though that’s pretty expensive. There’s another I’ve used for years though recently upgraded t the latest one which is much better, It called ZDnet screen recorder. https://www.zdsoft.com/downloads
Download it and see for yourself. You can record any video, YouTube, segments from any video from your computer. You can select to capture the sound from your computer (speaker) or your microphone.
More to come on this, there are other ways to make a video and not. I’ll do videos on this as well soon. Let me know what you’d like to see..
Your website hosting is an important component of your online presence. When I say beware of that hosting company, it is because even if a hosting company is popular, definitely does not make it the best. Also be sure one yu may be looking at is not a part of EIG. Use this link to check. If so, stay away.
The problem with them is they are a large company who has been buying what WERE good or decent hosting companies, and changing them to be more profitable. Doing so by reducing infrastructure, customer and tech support for a better bottom line.
If you’re one who is either starting, or changing your website and you would like a free consult regarding that and EVERY aspect of your Internet presence, I’m happy to give my honest professional opinion. I invite you to check with me on your plan and your goals. If I believe you’re good with what you’re doing, I’ll tell you that. Yes I want your business though my rule is as I give honest advice, it will serve both of us best. I’m not the best fit for everyone though if I can, I’ll help you find the best fit for you. Also I should mention that it is your best bet to do your site or have it done using WordPress. I use that exclusively for all my clients as well.
The popularity of WordPress is growing quickly, so much so that big efforts have started to find WordPress sites to hack into. Though that sounds scary, it really means that the popularity makes it VERY worthwhile for hackers to do so. Doing in static HTML, what I refer to as the old system, though fine, is not as good for search engines, as search engines, particularly Google now favor websites done in WordPress. There are a number of security measures one can take to prevent these hacking campaigns and whom ever you go with for your website, should be utilizing them. I will cover that in a separate post as well. One other, though there are many reasons to have your website on WordPress is that YOU can do your own editing and updates. Though this is pretty straight forward, I provide custom tutorial videos for my clients to help them utilize this VERY powerful feature. You don’t need to use an HTML editor or upload changes and new pages to the server. For updates you only click the “Update” button, or for new pages, “Publish” to make it live. You can also just leave it there for a bit and it will become an automatic “draft”, showing in your page list in your admin area until you decide to “publish it. I have a list HERE to see the advantages of WordPress for your website.
I WILL tell you that in comparing other services out there, I feel RKF Search Results will provide the best bang for your buck. With you’re website you’ll have to consider your domain registration (www.yourwebsiteaddress.com) and it’s as important to use a good company for that as for your actual website hosting. Though for this post I’m covering the hosting, domain registration will be a separate post. Your hosting does not have to be with the same company as your domain registration, which is confusing to many. That being said, now to what to be aware of with hosting.
First, when looking for hosting, you’ll want to make sure:
- The hosting is on Unix or Linux. WordPress does not do well on Windows servers and Unix and Linux are the most stable.
- It uses cPanel for your account control panel, if they use another and especially if it’s they’re own proprietary system, it’s best to use cPanel. It’s been the standard in the industry for many years.
- It will host your WordPress site. Ask them to show some URLs (Website address) of WordPress sites. If they say they don’t do that, go elsewhere. I encountered that recently with a host that I found among the worse.
- Make sure your account hard drive space and bandwidth are sufficient for your needs. That’s usually not a problem these days as it used to be. Many refer to that as being unlimited. In reality they do have limits though most hosting accounts will easily manage with what they allocate.
- Good tech support. You can more easily tell this by doing a search on them. The way I do is using: “Reviews” or “Complaints” and the hosting company web address. This is really a good thing to do. Sometimes you’ll see good, most results will be if there are complaints. I just did a search using complaints for and got my posts regarding what this page used to say of “Beware of That Hosting Company”. That of course will change. RKF Search Results provides tech support to it’s clients. One of the advantages to having a good webmaster is if problems arise, the webmaster will likely get it solved faster than you can, knowing how to address it and what to say to tech support. Another reason to use a good webmaster is that they will usually solve problems before they come up.
That’s about it. Would love your feedback on this. Below will be links to the items I mentioned above that are not covered here though are important for your Internet Presence.
Please feel free to comment here. Or contact me via
Rick Figley, founder of RKF Search Results
In the interest of sharing about myself being totally humble without ego or boasting, I was one of the first architects of the Internet once it became known as the World Wide Web, aka www. I became a webmaster almost before that term was coined for those who design websites. In fact though I was one from the beginning with my already existing computer and software knowledge, it took me a while to be comfortable with that term. I worked for 3 Internet companies before going on my own in 2001 when the DotCom crash occurred. In working on my own I did contract with a couple more as well. I have been involved in most every aspect of the Internet and experienced all the changes it has gone through. I am knowledgeable in all aspects of your Internet presence, especially in what to do and how to get your site up quickly and productively. Also in respect to marketing yourself and getting traffic to your site.
Going Back Further:
I have been involved in computer technology since 1977 when I was first experimenting and building my own simple circuits mostly with integrated circuit chips (IC Chips). In 1982 I got my first home computer, an Atari 800. Some (I would) call it the best home computer on the market for the time. Competitors were Radio Shack’s TRS 80, one from Timex and a couple others.
After using that for about 3 or 4 years, I got my first PC which ran DOS (Disk Operating System).
By 1991 I got an Amiga home computer, mostly known in Europe but was the first home computer be able to do Video Production which is what I used it for. Mostly for adding titles and animations to the videos I shot and edited using 2 S-VHS decks with and edit controller.
I was contracted with the local cable company, who is now Comcast, but at the time, Broward Cable, where I was hired to shoot commission meetings, parades, rodeos and other special events and some in studio shoots when they needed.
I also networked with others who used the Video Toaster. Known now in the industry as the revolutionary change that moved the $20,000+ video production studio to a $5000 box. The Video Toaster was used for the TV show Seaquest 2032 starring Roy Scheider also back in 1993 – 1996.
In 1995 the Internet went commercial. This came about because of the fall of the Soviet Union and the computer network that it was, had been previously called ARPAnet (Advanced Research Projects Agency network). It was originally designed to be a communication network that would survive a nuclear war. It was being used at the time strictly for educational institutions for exchange of research data and government agencies for communication and documentation over distances. Ironically email was an afterthought of the project. When the Soviet Union collapsed, the network began being used for commerical purposes and the name chnaged.
When I learned of the “birth” of the “Internet” and the protocol of the “World Wide Web” being available to utilize links and images as well as the possibilities of multimedia, it was clear to me once connection speed increased that video would be a great way for broadcasts to be done in the future. With my computer and understanding of some of information technology I became aware through a friend of the power of building websites for clients.
I have been through many transitions and projects since I first began and after making big changes in my life, the biggest one in recently meeting my Soulmate have started RKF Search Results. I am about helping people who want to get their passions out there to do so in the best way that is true to who they are. That is what I am now doing for myself more than I ever was, but was always about helping people, but doing so in a better way now for both me and my clients.
Today’s post is about your Internet presence and the Holidays. Some businesses would benefit greatly from giving their website a seasonal look to recognize the holidays. We see Google doing that with their logo all the time. Well you can do the same. Adjustments can be made with your Header, your colors, background, different elements to enhance the way your site grabs their attention when they visit your site. Beacuse your site is WordPress driven this becomes an easy process.
Let RKF Search Results guide you to any level you need if you want to make this happen. We can do it all, adjust certain things, create certain graphics etc.
p>Empower yourself and your Business’s Internet Presence by contacting me, Rick Figley at:
Though I used to use DreamWeaver to build websites, once I learned of the power of WordPress for not only it’s out of the box (although there really is no ACTUAL box) functionality and giving my clients the ability to easily update their own websites I realized it as the way to go.
Many webmasters don’t like it because they feel they’re losing the business of updating clients sites, but the reality is when empowering you the client to make your own changes, it gives me, your webmaster opportunities to focus on actual consulting on what to do to help you increase the functionality and other improvements that will make your website more productive.
Also WordPress for the most part speeds up the process of getting your site together fairly quick to a good professional look..
Empower yourself and your Business’s Internet Presence by contacting me, Rick Figley at Rick@rkfsearchresults.com
, text or call at 561-287-0600.
Top 4 Reasons I use WordPress for my Client’s Websites
SEO (Search Engine Optimization)– WordPress provides good search engine optimization (SEO) right out of the box. There are a few tweaks you need to make, but there are many seo benefits that WordPress provides for free. In fact Google’s own Matt Cutts says WordPress is “made to do SEO well” in this video: Matt Cutts gives tips to small business owners.
Adding or Updating Your Website Content – it is easy to update content on your website without knowing HTML. Do you hate the idea of having to learn to use a complex HTML editor tool like Dreamweaver? Do you have to “ask” your webmaster every time you want to make a small change to your website? Well no longer – once WordPress is set up for you, you can easily create new pages or edit existing pages using a simple rich text editor.
Custom Website Features– There is a thriving ecosystem of developers creating plug-ins for appearance and functionality– imagine free theme additions, or the ability to extend your website with polls, contact forms, ratings or hundreds of other cool features without having to pay a ton of money for development. If you need assistance or want to do yourself, WordPress is in my professional opinion the best way to go with your website.
Support and Guidance – WordPress makes it easier for me, your webmaster, to provide updated functions and flexibility to your website. Easier in that additions that used to cost several hundred or thousands of dollars can often be done for less than a hundred to a couple hundred dollars!