Search Engine Optimization – SEO Explained
This is where Search Engine Optimization – SEO begins.
Imagine for a minute that you’re a librarian. But not a normal one, your the librarian for every book in the world. People depend on you every day for every book they need. How do you do it? You need a system. You need to know what’s in every book and how books relate to each other.
Your system needs to take a LOT of information and spit out the best answers for a patrons questions. It’s NOT and easy job. Search engines like Google and Bing are the librarians of the Internet. Their systems collect information about every page on the web so they can help people find exactly what they’re looking for and every search engine as a secret recipe called an algorithm for turning all that information into useful search results. Now if you own a website search results matter. When your pages have higher rankings they help more people find you the key to higher rankings is making sure your website has the ingredients search engines need for their recipes. This is called search engine optimization or SEO. As it turns out most of the big ingredients are known. Lets take a look.
First words matter, search engines account for every word on the web. This way when someone searches for shoe repair the search engines can narrow results to only the pages that are about those words.
Second, titles matter. Each page on the web has an official title, but you may not ever see it because it’s in the code. Search engines a lot of attention to page titles because they often summarize the page like a books title.
Third links between websites matter when one webpage links to another it’s usually a recommendation telling readers this site has good information.