Search Engine Optimization – SEO Explained

This is where Search Engine Optimization – SEO begins.

Imagine for a minute that you’re a librarian. But not a normal one, your the librarian for every book in the world. People depend on you every day for every book they need. How do you do it? You need a system. You need to know what’s in every book and how books relate to each other.

Your system needs to take a LOT of information and spit out the best answers for a patrons questions. It’s NOT and easy job. Search engines like Google and Bing are the librarians of the Internet. Their systems collect information about every page on the web so they can help people find exactly what they’re looking for and every search engine as a secret recipe called an algorithm for turning all that information into useful search results. Now if you own a website search results matter. When your pages have higher rankings they help more people find you the key to higher rankings is making sure your website has the ingredients search engines need for their recipes. This is called search engine optimization or SEO. As it turns out most of the big ingredients are known. Lets take a look.

First words matter, search engines account for every word on the web. This way when someone searches for shoe repair the search engines can narrow results to only the pages that are about those words.

Second, titles matter.  Each page on the web has an official title, but you may not ever see it because it’s in the code. Search engines a lot of attention to page titles because they often summarize the page like a books title.

Third links between websites matter when one webpage links to another it’s usually a recommendation telling readers this site has good information.

A webpage with a lot of links coming to it can look good to search engines, but some people try to fool search engines by creating or buying bogus links all over the web that point to their own website. Usually search engines can detect when a site has a lot of them and account for it by giving links from trustworthy site more weight in the recipe
Fourth the words that are used in links matter too. If your webpage says Amazon has lots of books and the workbooks is linked. search engines can establish that is related to the word books
This way when someone searches for books that site will rank well.
Lastly search engines care about reputation. Sites with a consistent record of fresh engaging content and growing numbers of quality links, may be considered rising stars and do well in search rankings.
These are just the basics and the recopies are refined and changed all the time. Good SEO is about making sure your website has great content that’s supported by the ingredients that search engines need, for their recipes.
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