Domain Names, Hosting and SEO, Oh My!!
Having served website clients since 1997 (started as a webmaster in 1994, soon after the Internet went commercial, working for the third Internet company by 1997), I always provided hosting because back then, you really only had one place to go to just register a domain. At the time it was because of regulation, like how you have one power company and can’t use anybody else. So not only did I register the domain for them I provided hosting since both of these necessities for a website were alien to them.
When De-Regulation occurred in 1999 for domain registration that’s when companies popped up offering Domain registration and Hosting. As hosting became more available and clients would have their own hosting, I went along with using theirs if they had already. That got too crazy in that it was my job to take care of their Internet presence, but dealing with different hosting companies added too much to the mix of serving them as they deserved.
As I served my clients I was actually changing server farm companies several times over a few year period. A given server farm would do fine for a while then something in their management and/or server farm would become intolerable to deal with.
Today is a very different scenario, where clients, not always, but often have already registered their domain and in some cases establish hosting. They do this because companies like GoDaddy have heavy marketing campaigns selling them on doing so. Unfortunately this is not necessarily a good thing because most consumers do this according to the marketing, not necessarily according to the reality of what a professional would recommend.
Another new part of the scenario is SEO (Search Engine Optimization) sometimes also referred to as SEM (Search Engine Marketing). Two major changes since the Internet went commercial.
1) Social Media Marketing, including blog posts.
2) Using a CMS (Content Management System) There are several, RKF Search Results uses WordPress which is considered the best by many, especially Google.
When I want to have something done, I use a professional, someone who is an expert in their field and uses the best tools to provide their service to me, I would never ask them to use a tool I choose when I don’t really know anything about what makes for the best in that industry.
When I get a new client, they sometimes have a hosting commitment with another company. I propose that what I can give them what will serve them best. I let them know that I do everything using my expertise to serve them in ways they probably won’t get elsewhere. To accomplish that, I require they be on my server. I do make it a comfortable scenario for them because I always want a win-win for my clients and my business.
Take a look at my page “About My Clients” for more information on what you can expect from me as your webmaster.
Feel free to contact me, I love feedback 🙂