Take a look at the video that you or a video producer did for you to put on YouTube for your website.
If someone did it for you, is it on YOUR Youtube Channel or the video producer’s? It’s ok if it’s on theirs. Unless you feel you’d like to make changes to it, description wise or want to add additional links to other pages on your site. If it’s on your channel you can.
Make sure the description has a link to your website. I’ve seen a number of them where it linked to the site of the producers, but not theirs. How it should work, is at the top of the description, before the description is:
- The link(s) to your website, preceded by http://
- Your facebook fanpage, http://www.facebook.com/Fanpage
- The addresses of your Fanpage Tabs, if you have them.
- Your email
- Phone number to call or text.If it does, make sure also that it (yes I’m repeating this) it is preceded by http://. If it’s not, you must insist that it is because you want it to be a click-able link, not just part of the text.
- On your page that you have it streaming from your server or external cloud in your company name, Google Drive, Dropbox or similar, include the transcript on that page with the video so the searchengine spiders will utilize that content for indexing.Also there must be a good description for the video and has keywords that represent your business at the bottom. These are important aspects to make your videos optimized for getting your website indexed. As bullet-ed above, there should also be other info like your phone number, your email address, your Facebook Fanpage address, your address like facebook.com/messages/YourCompanyName to send you a private message to your facebook, perhaps both to your personal profile and your Fanpage. You’ll want to check your Fanpage messages as they are separate from your personal messages. Leverage this by Tweeting, Google+, LinkedIn and as many Social Media shares as you can.
If you have questions on any of this, of course contact me via those same items listed:)