Search Engine Optimization – SEO

SEO - Search Engine OptimizationThis is where Search Engine Optimization – SEO begins.

Your key words must be properly structured for best Search Engine Optimization results – SEO. For example, when someone searches for ‘permanent makeup Boca Raton ‘, the search engines can narrow results to mainly the pages that are about those words. So if you do permanent makeup in Boca Raton, it should be the page name, the title, the first paragraph, sparingly used in your content, in your meta tag, as your focus key word and at least one picture named and (permanent-makeup.jpg) alt tagged that.

Links between websites matter when one web page with your appropriate keyword links to another it’s usually a recommendation telling visitors that the site content related to those keywords.

A web page with a lot of links coming to it, aka. Inbound links from pages with related content will look good to search engines. Search engines can detect when a site has a lot of them and account for it by giving links from a trustworthy site more value.
The words that are used in links matter too. If your web page says Amazon has lots of books and the word “books” is linked. Search engines can establish that is related to the word books. This way when someone searches for books that site will rank well.
Lastly search engines care about reputation. Sites with a consistent record of fresh engaging content and growing numbers of quality links, may be considered rising stars and do well in search rankings.
These are just some basics. The search algorithms are refined all the time to better fine tune to maximize the user experience. Good SEO is about making sure your website pages have great content that is well organized and fit the structure the algorithms